Local referencing
Content Marketing
Facebook Advertising
Google ads
Marketing Strategists in Laval
Local referencing
Content Marketing
Facebook Advertising
Google Ads
Our strategy to propel you
01.
Define the context and analyse the market
Before you embark headlong into the implementation of your digital marketing activities, it is important to ask yourself some questions. Will your targets be easy to reach in this way, what features do your competitors offer? What are the key figures for your sector and where are you starting from?
02.
Set clear objectives
If we don't know where we're going, we have little chance of getting there. It is absolutely vital that you set SMART objectives for your campaigns so that you can measure your performance and make adjustments along the way if necessary.
03.
Carry out an in-depth analysis of the personas
One of the most fundamental points of your strategy is the understanding of your personas. Who are they? You will have to answer this question very precisely to determine the elements that will attract them to your website and turn them into contacts.
04.
Adopt a content strategy
Content is the cornerstone of your strategy. Without it, you will have nothing to say on social networks and you will have no way to attract visitors to you. More importantly, you won't be able to convince them to give you their contact information if they are not yet ready to make a purchase. Your marketing automation system will run on empty and you won't be able to succeed in your mission.
05.
Refine your SEO & SEM approach
What key words should you use to attract the right prospects to you? Which keywords should you capitalize on for your Adwords campaigns? This point is directly linked to your editorial line and should be of great interest to you. Google can send you huge traffic!
06.
Leveraging social networks
You have certainly already set up actions on social networks such as Facebook, LinkedIn, Twitter. To put these tools at the service of your inbound marketing strategy, you will need to share blog content or landing pages with your communities on a regular basis.
07.
Deploy a real marketing automation strategy
Thanks to marketing automation software, you can automate a large part of the process of segmentation and follow-up of your contacts.
08.
Manage the relationship between marketing and sales
You can generate hundreds of leads every month, but if you don't work together efficiently, it's useless! In this sense, it is important to manage the relationship between marketing and sales and above all to specify the objectives of each.
SEO
web & local
Local referencing (or local SEO) consists in increasing the visibility of a company for a query on a search engine involving a location criterion. People are increasingly using mobile and local search to find information, products and local business information.
This change is changing the way SEO should be viewed. It is now important that your site is optimized so that users can find your business using local search.
I will create your business profiles on Google+ (Google My Business) and other local directories, which will allow visitors to get information about your business such as reviews, maps (Google Maps), directions, business hours, video links, images, payment options, etc.
Content Marketing
The practice of content marketing is simple to understand. It is a particular form of marketing that allows you to attract a prospect to your business rather than soliciting them in any of the traditional forms we know. This concept makes it possible to obtain the prospect's agreement before actually soliciting him.
It allows each brand, each company to become its own media and convert its audience into customers.
This strategy consists of producing, editing and distributing quality content on the web in order to generate a qualified audience, an audience that will then be converted from identified prospects to clients of your company.
In summary, content marketing is a systemic approach where all the tools of online marketing are used.
Advertising
Facebook
With more than 2.2 billion active users each month, Facebook (which also acquired Instagram) is the world's most used social network. If you want to boost your online presence, Facebook is clearly a place to stop.
Grâce à son approche axée sur l’humain, {Nom de code: WP;} a su se faire une place en tant qu’agence experte en publicité sur Facebook. Nos experts certifiés par Facebook peuvent créer ou reprendre vos campagnes et vous faire profiter des dernières tendances en matière de marketing en ligne. Que vous souhaitiez nous confier l’ensemble de vos campagnes ou simplement être accompagné(e) pour démarrer sur de bonnes bases, notre équipe se fera un plaisir de vous aider.
Advertising
Google Ads
Google Ads is the world's leading internet advertising platform. With a 90.6% market share and more than 20 billion sites visited by Google every day, Google Ads has become a must for all companies wishing to make themselves known through the web. With a principle of "performance marketing" (you only pay if people click on your ad), you only pay if people visit your site.
Our Google Ads certified experts can create or optimize your campaigns by optimizing more than 30 criteria recommended by Google and guarantee you a top-of-the-range service. You have access to your account at all times, you have control over your spending and our Google Ads specialists are always available to answer your questions.
